Hot off the Los Angeles Times press:
Responding to public outcry over the Los Angeles County Museum of Art’s decision to end its 40-year-old weekend film program, two outside organizations have stepped forward to pledge a total of $150,000 in the fight to save the screening series.
The Hollywood Foreign Press Assn., which organizes the annual Golden Globe Awards, and Time Warner Cable, in association with Ovation TV, have each agreed to put up $75,000 toward the LACMA film program, which had been scheduled to close in October.
In addition, Time Warner Cable and Ovation said that they will spend more than $1.5 million to market the film program across their multiple media platforms, both locally and nationally.
A spokeswoman for the museum told The Times that as a result of the new money, the film program will now continue at least through the end of the fiscal year in June 2010. She added that the museum will continue to seek additional donors and patrons in support of the film program.
In a statement, LACMA Director Michael Govan said that the museum is “grateful to the Hollywood Foreign Press Association, Time Warner Cable, and Ovation TV, for expressing their tangible support for the art of film at LACMA, and we’re very pleased that we can keep film rolling while we build for the future.”
The museum also announced that it intends to create a film department within its curatorial ranks that will be in charge of “thinking about the history and future of film as art as well as film’s increasing importance in the larger narrative of art history.”
— David Ng
Thanks to Marty and Mr. Shickel for getting the ball rolling on this, and to the Hollywood Foreign Press Assoc and (I never thought I’d say this) Time Warner Cable (even though they overcharged me two months in a row) for keeping LA’s premier film program alive!