How fun is this!
The Guardian posted an article today about TCM’s “delicious” idea of dressing up classic films in “glossy modern teaser posters.”
The Pictorial has a very firm stand on remakes.
But marketing classic films for a modern audience? Not a bad idea. Especially in an age when, according to the article, “classic films are now free-falling into unwatched neglect, pored over by dwindling numbers of film obsessives.” Furthermore, it acknowledges the woeful dreck largely churned out by Hollywood these days and argues that since “the film industry appears to have largely stopped making films anyway, why not raid the vaults? Then, arm them with real marketing campaigns and send them into battle with all the dreary, waste-of-a-projector Year Ones and Angels & Demons; and not in ghettoised runs at the BFI Southbank either, but in the nacho-strewn multiplexes.”
Now that’s MY kind of mission!
Read the Guardian’s article here and visit TCM to view the entire collection of modernized movie poster art. It’s a fun premise and super slick site, made with the sort of passionate attention to detail that could ONLY come from TCM.
A sampling is found below: